Master Cicerone
Certified Sommelier
à la Bière
San Francisco
Consultant à la Bière
Master Cicerone

Making exceptional beer common
and common beer exceptional.

Consultant à la Bière

Cuisine à la bière celebrates the right beers for every food and the right foods for every beer. Modeling my unique consultancy on finding the uniqueness of every beer, every company, and every opportunity, I call my position Consultant à la Bière. I partner with individuals, companies, and events to explore how the right beer and right approach can complement business, lifestyle, and community. I approach beer from all angles — brewing, serving, educating, studying, and selling — to bring nuance and insight to my services, classes, and events.

Cuisine à la Bière

Cuisine à la bière describes the seamless marriage of beer and food. The French-speaking Belgians use it as a commitment that beer deserves a place in the kitchen and at the table. Dining in Belgium, or any other region steeped in beer history, guarantees delicious beer and food pairings that are guided first by the soil and the season, then spill into the kitchen and the menu, before partnering on an afternoon nibble or fulfilling a great meal.


  • PORTLAND, OR, JAN 26, 2019
    Deductive Beer Tasting Method and Beer Off-Flavors Seminars

  • SAN FRANCISCO, CA, FEB 2-8, 2019
    San Francisco Beer Week 2019: Off-Flavors Seminar, Draft Systems, Deductive Tasting Method, and SF Beer Immersions

    Rich Higgins Beer Immersions
Head to my Events Page for More Info!

State of the Industry


Craft Beer Growth By the Numbers:
the consumer trend toward taste and authenticity.

Read more craft beer growth trends


  • “a highly articulate practitioner of the brewer’s craft”
    — Edible San Francisco Magazine

  • “Rich is a world-class teacher and his course is a great asset to anyone preparing for the Certified Cicerone exam. Passing the test would not have been possible without his guidance.”
    — Nick Reiser, Certified Cicerone, Redding, CA
Read More Testimonials