Beer means a lot to me, and it doesn’t take much to get me talking about it in philosophical, poetic ways.
Beer is many things — culture, art, science, history, agriculture, food, community. Underneath it all, though, beer is a celebration and it’s a business.
You can coif beer’s mullet however you want — business in the front and party in the back; or party in the front and business in the back. The fact is, it’s both, and I’ve built my passion for beer and my consulting business around appreciating both at the same time, so that I can help us all — through knowledge, opportunity, and professionalism — to have more fun out of every ounce of beer while increasing its value to brewers, distributors, retailers, and consumers. Whatever role beer has in your life and work, I’ll make it more valuable to you and more fun for you.
I’m Rich Higgins, and I approve these messages:
making accessible beer exceptional and making exceptional beer accessible
a beer for every food and a food for every beer
exploring the who, what, where, why, and how of beer
There’s a story in every beer, so drink up!