Master Cicerone
Certified Sommelier
à la Bière
San Francisco
Consultant à la Bière
Master Cicerone

Beer Immersions Travel

Rich Higgins Beer Immersions Travel – Educational Beer Tourism to Europe RICH HIGGINS BEER IMMERSIONS


Rich Higgins Beer Immersions are fun, educational beer trips. They’re equal parts European beer tours, short trips in and around regional beer cultures, and deep dives into important beer styles. As an American brewmaster and Master Cicerone, Rich has been making pilgrimages to Europe for beer travel and study for more than a decade, and you’ll feel like a local after he takes you to all his favorite restaurants, pubs, and breweries. With expertise and education, it’s more than a “beercation,” it’s a Beer Immersion!

Click on the Beer Immersions Brochure (PDF 1.2 MB) to learn about the travel, beer, food, visits and pricing.

Immersion Brochure page 1
Immersion Brochure page 2
Click to enlarge my Beer Immersions Brochure (PDF 1.2 MB)

Upcoming Beer Immersions

~ Brussels, Antwerp, and Cologne scheduled for September 2017! ~

Now with 2-for-1 pricing for these inaugural Immersions

Your choice:

  • 2 people can join an Immersion for the price of 1
  • 1 person can join 2 Immersions for the price of 1


  • Brussels (& Pajottenland), Belgium:
    Sep 15-16, 2017
    2 days for approx. $600 (actual price 550 Euros)
    *before 2-for-1 discount*

  • Antwerp, Belgium:
    Sept 18-19, 2017
    2 days for approx. $600 (actual price 550 Euros)
    *before 2-for-1 discount*

  • Cologne (& Düsseldorf), Germany:
    Sept 21-22, 2017
    2 days for approx. $490 (actual price 450 Euros)
    *before 2-for-1 discount*


  • Brussels (& Pajottenland), Belgium
  • Antwerp, Belgium
  • Cologne (& Düsseldorf), Germany
  • Munich, Germany
  • Kelheim and Bamberg, Germany

Pouring Altbiers Photo

CONTACT RICH for information or to sign up!

Photo Gouden Carolus and Chicken

BRUSSELS IMMERSION (includes Pajottenland)

September 15-16, 2017 (Friday & Saturday)

  • Day 1 probables: A La Mort Subite, De La Senne, La Brocante, Restobières, and more
  • Day 2 probables: 3 Fonteinen Brewery & Restaurant, Cantillon, Oud Beersel, La Tana, and more
  • Sights: Musée de la Gueuze, Grand-Place, Senne River, Kasteel Beersel, Halles St.-Géry, Cathedrals
  • Travel Day Option: Sunday, September 17, 2017; check-out of Brussels hotel, train to Antwerp (approx. 1 hour long), check-into Antwerp hotel, hang-out time in Brussels, Antwerp, or anywhere in between (if necessary, can usually leave luggage with your hotels or store it in a locker at a train station)


September 18-19, 2017 (Monday & Tuesday)

  • Day 1 probables: Billie’s Bier Kafetaria, Cafe Trappisten & Westmalle Abbey (no brewery access), Gollem, The Chocolate Line, and more
  • Day 2 probables: Brouwerij Het Anker (Gouden Carolus beers), Beerlovers Bar, De Groote Witte Arend, Hof Ten Dormaal, and more
  • Sights: Grote Markt, Westmalle Abbey, Schelde River, Cathedrals
  • Travel Day Option: Wednesday, September 20, 2017; check-out of Antwerp hotel, train to Köln/Cologne (approx. 2.5 hours long), check-into Köln/Cologne hotel, hang-out time in Antwerp, Köln/Cologne or anywhere in between (if necessary, can usually leave luggage with your hotels or store it in a locker at a train station)

COLOGNE IMMERSION (includes Düsseldorf)

September 21-22, 2017 (Thursday & Friday)

  • Day 1 probables: Düsseldorf – Füchschen, Schumacher (special Latzenbier release), Schüssel, Uerige, and more
  • Day 2 probables: Köln – Braustelle, Früh, Gaffel, Mühlen, Päffgen, Sünner, and more
  • Sights: Kölner Dom/Cologne Cathedral, Rhine River, Köln Innenstadt, Düsseldorf Altstadt

Coming in 2018 Beer Immersion to Bavaria: Munich, Kelheim & Bamberg!

In addition to Brussels, Antwerp, Cologne, and Düsseldorf, immerse yourself in Bavarian beer culture in Munich, Kelheim, and Bamberg.

Visit Oktoberfest, Andechs Monastery, Ayinger, Hirschgarten, Heller/Schlenkerla, Spezial, Schneider, Mahr’s, Weltenburg Abbey, Danube River, German Hop Museum, and more! Stay tuned!

Click the links below for more information about Rich Higgins Beer Immersions:

Beer Immersions Travel – Brochure (PDF 1.2 MB)
Beer Immersions Travel – More Info
Beer Immersions Travel – FAQs: Frequently Asked Questions
Beer Immersions Travel – Terms and Conditions

Rich Higgins Beer Immersions
San Francisco, CA, USA
Registered California Seller of Travel #2130300-40

Beer Immersions Travel Menu