Master Cicerone
Certified Sommelier
à la Bière
San Francisco
Consultant à la Bière
Master Cicerone

SFBW Preview Event 2/10/18 — SOLD OUT

Rich Higgins Beer Immersions Travel – Educational Beer Tourism to Europe

Rich Higgins Beer Immersions

Preview Event: A Taste of Things To Come

SF Beer Week 2018

Photo Group at Cantillon

This event is now sold-out.
There have already been a few cancellations, though, so there is an active waitlist and tickets may become available.
If you would like your name added to the wait list, please email me at
rich [at] richhiggins [dot] com.

For more information about Beer Immersions,
including calendar and photos, click on:

Beer Immersions Home

Immersion Brochure page 1
Immersion Brochure page 2

“A fascinating deep dive into historical beer styles with a backstage pass to the breweries that defined them.”
— Erik G., Manchester, UK

“We have been to Brussels before and this was far and away a much better beer experience.”
— Curt G., San Francisco, CA

Preview Event Tickets

For multiple tickets, click on “Buy Now” and then you can enter your preferred ticket quantity in the PayPal page.

Travel to Belgium and Germany in 2 hours, while previewing Rich Higgins’ Beer Immersions travel in Mikkeller Bar’s amazing Sour Room! Amazing event for only $25.

Beer Immersions are incredible, educational beer tourism developed and led by brewmaster and Master Cicerone Rich Higgins. Explore classic European beer cultures by way of breweries, restaurants, pubs, other beery sites. You’ll feel like a local after he takes you to all his favorite beer spots.

At this exciting preview event, you’ll enjoy:

  • multiple pours of 6 amazing, archetypal Belgian and German beers from breweries you’ll visit on the Immersions
  • 2-course pairing of savory and sweet classics with beer (snack portions)
  • Q&A panel with Bay Area professional brewers
  • blind beer tasting with prizes
  • Beer Immersions slideshow
  • mini-seminar on what those weird Flemish, French, and German beer words mean and how to actually pronounce them, with recordings from European brewers
  • beer trivia quiz with prizes
  • time to chill out and socialize with friends and beer
  • finish with coffee and pastry

Benchmark Beers you’ll drink:

  • Andechser Kloster Doppelbock Dunkel (monastery-brewery visit on Munich Immersion)
  • Weihenstephaner Original (brewery visit on Munich Immersion)
  • Weltenburger Kloster Barock Dunkel (monastery-brewery visit on Regensburg Immersion)
  • Schneider Aventinus (brewery visit on Regensburg Immersion)
  • Oud Beersel Oude Geuze (brewery visit on Brussels Immersion)
  • Westmalle Dubbel (monastery-brewery cafe visit on Antwerp Immersion)

Fantastic small plates from
Chef Laurance Gordon, Mikkeller Bar SF:

  • chicons au gratin: Belgian dish of ham-wrapped endives in bêchamel sauce topped with cheese
  • kaiserschamrrn: rich German pancake strips with whipped cream and fruit sauce

** event details, including exact beers and dishes, are subject to minor changes

Photo Group Dinner
Photo Group in Cellar

Rich Higgins Beer Immersions
San Francisco, CA, USA
Registered California Seller of Travel #2130300-40

Beer Immersions Travel Menu