Master Cicerone
Brewmaster
Certified Sommelier
Consultant
à la Bière
San Francisco
Consultant à la Bière
Master Cicerone


Beer Immersions SFBW19

Rich Higgins Beer Immersions Travel – Educational Beer Tourism to Europe
Rich Higgins Beer Immersions SFBW19 Photo Collage
Logo: San Francisco Beer Week 2019

WHAT’S A BEER IMMERSION?

Rich Higgins Beer Immersions are fun, educational beer trips. They’re equal parts European beer tours, short trips in and around regional beer cultures, and deep dives into important beer styles. As an American brewmaster and Master Cicerone, Rich has been making pilgrimages to Europe for beer travel and study for more than a decade, and you’ll feel like a local after he takes you to all his favorite restaurants, pubs, and breweries. With expertise and education, it’s more than a “beercation,” it’s a Beer Immersion!

SPECIAL SF BEER WEEK 2019 BEER IMMERSIONS

Beer Immersion I:
Alameda’s Malt, Beer, and Barrels

Thursday, February 7, 2019

Beer Immersion II:
San Francisco’s Dogpatch & SOMA Neighborhoods

Friday, February 8, 2019

Tour the San Francisco Bay Area beer scene with a Master Cicerone and brewmaster! Rich Higgins has brewed professionally at several San Francisco brewpubs and he’s one of 18 Master Cicerones in the world. Join him for a fun afternoon of beer drinking, eating, and learning about the San Francisco area’s beer, food, history, and culture. He’ll answer all your beer questions, share historical and cultural insights, offer great beer and food pairings, and let you explore San Francisco’s beer scene like a local!

During SF Beer Week 2019, he’s offering special *San Francisco Editions* of his classic Beer Immersions to Europe. Rich regularly runs Beer Immersions in Belgium and Germany as explorations of classic European beer cultures.


Choose one of Rich’s SFBW events & buy securely via Paypal








Photo Group Dinner


ALAMEDA’S MALT, BEER, AND BARRELS

Thursday, February 7, 2019 | $175

  • beers and tours at: Admiral Maltings, Almanac Beer Co.’s Barrel House and Brewery, Faction Brewing, and Fort Point Beer Co. @ the Ferry Building
  • plus: lunch at The Rake Pub at Admiral Maltings, beautiful views of San Francisco and Oakland skylines, and ferry rides underneath the Bay Bridge and across the San Francisco Bay!

We’ll be taking 2 ferry rides, averaging 30 minutes each. Please be advised and prepared if you are prone to motion-sickness and sea-sickness!!!

ALAMEDA TIMING: THURSDAY 2/7/19

  • note that this Beer Immersion begins and ends in San Francisco, not in Alameda
  • 10:45 AM (sharp!): we’ll meet-up at Fort Point Beer Co.’s taproom in San Francisco’s Ferry Building
  • 5:00 PM: we’ll finish back at the Ferry Building
  • We’ll be walking a lot at the former Naval Air Station Alameda base — expect to walk 3 miles in total.
  • We’ll also be taking 2 ferries during the day.
  • Be prepared for rain! We immerse, rain or shine. Bring an umbrella, a rain coat, water-resistant shoes, and a sunny attitude!

PRICE: $175

  • Price includes: all your beer, food, and transit fares during the Immersion.
  • Price does not include: your transportation to/from the Immersion meeting point, beers to-go, wine, spirits, nor merchandise. (Feel free to buy merch and beers for home, but these will be your own expenses.)


Photo: San Francisco Skyline Sunset
Photo: Almanac Beers
Photo: Foaming Barrel
Photo: Malting

SAN FRANCISCO’S DOGPATCH & SOMA NEIGHBORHOODS

Friday, February 8, 2019 | $175

  • beers and tours at: Magnolia Brewing Dogpatch, 21st Amendment Brewery’s original brewpub, Harmonic Brewing, Triple Voodoo Brewery, and Public House
  • plus: lunch at Magnolia, snacks at Public House, and a mini-tour of SF Giant’s AT&T Park!

SF DOGPATCH & SOMA TIMING: FRIDAY 2/8/19

  • 11:00 AM (sharp!): we’ll meet-up at San Francisco’s Embarcadero Station (details will be emailed)
  • 5:30 PM: we’ll finish back at Embarcadero Station
  • We’ll be walking much of the day — expect to walk 4.5 miles in total.
  • We’ll also take a little bit of public transit.
  • Be prepared for rain! We immerse, rain or shine. Bring an umbrella, a rain coat, water-resistant shoes, and a sunny attitude!

PRICE: $175

  • Price includes: all your beer, food, and transit fares during the Immersion.
  • Price does not include: your transportation to/from the Immersion meeting point, beers to-go, wine, spirits, nor merchandise. (Feel free to buy merch and beers for home, but these will be your own expenses.)


Photo: Pint at Magnolia
Photo: 21st Amendment beer
Photo: Triple Voodoo
Photo: Public House Wings
Photo: Pint at Magnolia


During the Immersion Day, you won’t have to worry about anything. Rich has curated the itineraries, Rich has set up the appointments, and Rich leads the walking and transit routes, brings you to the breweries and restaurants, and handles settling the bill. You just get to have fun tasting, learning, and immersing yourself in beer culture!

Perfect for homebrewers, brewers, Cicerones, beer geeks, or anyone looking to better understand beer. Prior beer knowledge is not required, but curiosity about beer *is* required!

Cicerone 10% discount:

Anyone holding the title of Certified Beer Server or higher within the Cicerone Certification Program is entitled to a 10% discount!

CONTACT RICH
for discount details!


Choose one of Rich’s SFBW events & buy securely via Paypal





Testimonials

from Rich’s Beer Immersions to Belgium and Germany



“What a treat to experience this Immersion tour with one of the very few Master Cicerones in the world! An incredible value!” – Dean S., Phoenix, AZ


“Rich got me out of my comfort zone and trying new beers that I would have never known I enjoyed. I really appreciate how approachable he is and I felt comfortable asking any questions.” – Michelle G., San Francisco, CA

“If you’re a beer enthusiast, do it. If you’re not a beer enthusiast, do it, and you’ll become one.” – Matty S., Los Angeles, CA


“We have been to Brussels before and this was far and away a much better beer experience. Rich is a clear expert and a fun travel companion. I can’t wait for our next Immersion.” – Curt G., San Francisco, CA

“A fascinating deep dive into historical beer styles with a backstage pass to the breweries that defined them.” — Erik G., Manchester, UK


“Rich ensured we stayed on schedule, was an indispensable translator, and more importantly was a fun guy to get to know while enjoying great food and beer.” – Matt & Kara W., Minneapolis, MN

“PARTY” DISCLAIMER

Rich Higgins Beer Immersions require responsible drinking. The Immersions are built around ample opportunity to drink and enjoy beer, with emphasis on learning about beer and immersing yourself in foreign cultures. The beer is meant to be enjoyed, not abused. Disrespectful or unsafe behavior will not be tolerated on Rich Higgins Beer Immersions. Beer Immersions are structured, educational, rewarding, and incredibly fun, but they are not “just a big party.”




10% discount for Cicerones® and Certified Beer Servers!

Hold a Cicerone® Certified Beer Server distinction or higher?
You’ll get 10% off your Immersion price!


Photo: Beer Journey Tasting Notebook and Guide

Beer Immersions are the best way to study and learn about beer! Plus, participants receive a free Cicerone® Beer Journey tasting notebook and guide.

Click here for more information about the Cicerone® Certification Program.

Photo: Beer Journey Tasting Notebook and Guide

(Beer Immersions are not affiliated with or endorsed by the Cicerone® Certification Program.)




CONTACT RICH
with any questions!






Rich Higgins Beer Immersions
San Francisco, CA, USA
Registered California Seller of Travel #2130300-40