Master Cicerone
Brewmaster
Certified Sommelier
Consultant
à la Bière
Bozeman, Montana
Master Cicerone
Consultant à la Bière


Beer Immersions SF Beer Week 2020

Rich Higgins Beer Immersions Travel – Educational Beer Tourism to Europe
Rich Higgins Beer Immersions SFBW20 Photo Collage

WHAT’S A BEER IMMERSION?

Rich Higgins Beer Immersions are fun, educational beer trips. They’re short trips in and around regional beer cultures, and deep dives into important beer styles. Beyond San Francisco Beer Week, Rich’s Beer Immersions take place in Belgium and Germany. As an American brewmaster and Master Cicerone, Rich has been making pilgrimages to Europe for beer travel and study for more than a decade, and you’ll feel like a local after he takes you to all his favorite restaurants, pubs, and breweries.

SF BEER WEEK 2020 BEER IMMERSIONS

Beer Immersion I:
San Francisco’s Dogpatch & SOMA Neighborhoods

Friday, February 14, 2020

Beer Immersion II:
Alameda’s Malt, Beer and Barrels

Saturday, February 15, 2020

Tour the San Francisco Bay Area beer scene with a Master Cicerone and brewmaster! Rich Higgins has brewed professionally at several San Francisco brewpubs and he’s one of 18 Master Cicerones in the world. Join him for a fun afternoon of beer drinking, eating, and learning about the San Francisco Bay Area’s beer, food, history, and culture. He’ll answer all your beer questions, share historical and cultural insights, offer great beer and food pairings, and let you explore San Francisco’s beer scene like a local!

During SF Beer Week 2020, he’s offering special *San Francisco Editions* of his classic Beer Immersions to Europe. Rich regularly runs Beer Immersions in Belgium and Germany as explorations of classic European beer cultures.


Choose one of Rich’s SFBW events & buy securely via Paypal






Testimonials

Rich’s SF Beer Week Beer Immersions


“Not having to worry about paying for anything or tipping was great. The price was very fair, and getting to take the tour with one of the very few Master Cicerones was priceless. Rich is knowledgeable, friendly, and fun, and the camaraderie he has with the local brewmasters is only outshined by the beer that they make! So much great beer, so little time (pace yourself)!” – Mary and Patrick B., Livingston, TX


“We had an awesome time. Rich is the perfect host — very personable, extremely knowledgeable, and has a close relationship with all of the brewers. We participated in private tours at every brewery we visited. I highly recommend Rich and his Beer Immersions.” – Gretchen S., Albuquerque, NM



Photo: Ferry back to SF
Photo: Group at Harmonic

Photo: Dogpatch Taps at Harmonic

SAN FRANCISCO’S DOGPATCH & SOMA NEIGHBORHOODS

Friday, February 14, 2020 | $175

  • beers and brewery tours at: Magnolia Brewing Dogpatch, 21st Amendment Brewery’s original brewpub, Triple Voodoo Brewery, and Harmonic Brewing
  • plus: lunch at Magnolia, snacks, and a mid-afternoon coffee and pastry break!

SF DOGPATCH & SOMA TIMING: FRIDAY 2/14/20

  • 11:00 AM (sharp!): we’ll meet-up at San Francisco’s Embarcadero Station (details will be emailed)
  • 5:00 PM: we’ll finish back at Embarcadero Station
  • We’ll be walking most of the route between breweries — expect to walk 4.5 miles in total.
  • We’ll also be taking a little bit of public transit.
  • Be prepared for rain! We immerse, rain or shine. Bring an umbrella, a rain coat, water-resistant shoes, and a sunny attitude!
  • Rich is offering a different Beer Immersion the next day — don’t get the timing confused.

PRICE: $175

  • Price *includes*: all your beer, food, and transit fares during the Immersion.
  • Price *does not include*: your transportation to/from the Immersion meeting point, beers to-go, wine, spirits, nor merchandise. (Feel free to buy merch and beers for home, but these will be your own expenses.)

Photo: Dogpatch Taps at Harmonic
Photo: Group with 21A Brewers
Photo: Brewery Tour
Photo: Meridian Blond

ALAMEDA’S MALT, BEER AND BARRELS

Saturday, February 15, 2020 | $175

  • beers at: Admiral Maltings (plus tour), Almanac Beer Co.’s Barrel House and Brewery (plus tour), Faction Brewing, Fort Point Beer Co. @ the Ferry Building
  • plus: lunch at The Rake Pub at Admiral Maltings, beautiful views of San Francisco and Oakland skylines, and ferry rides underneath the Bay Bridge and across the San Francisco Bay!

We’ll be taking 2 ferry rides (~20 minutes and ~40 minutes). Please be advised and prepared if you are prone to motion-sickness and sea-sickness!!! If you’re based in the East Bay, you’re welcome to meet us on Alameda and skip the ferry trips; inquire with Rich.

ALAMEDA TIMING:
SATURDAY 2/15/20

  • 10:00 AM (sharp!): we’ll meet-up at Fort Point Beer Co.’s taproom in San Francisco’s Ferry Building (not Fort Point’s brewery in the Presidio!)
  • 5:00 PM: we’ll finish at San Francisco’s Pier 41 (not back at the Ferry Building)
  • begins and ends in San Francisco, not in Alameda
  • We’ll be walking a lot at the former Naval Air Station Alameda base, where multiple breweries now operate — expect to walk 3 miles in total.
  • We’ll also be taking 2 ferries during the day.
  • Be prepared for rain. We immerse, rain or shine. Bring an umbrella, a rain coat, water-resistant shoes, and a sunny attitude!
  • Rich is offering a different Beer Immersion the previous day — don’t get the timing confused.

PRICE: $175

  • Price *includes*: all your beer, food, and transit fares during the Immersion.
  • Price *does not include*: your transportation to the meeting point (Fort Point in San Francisco’s Ferry Building) nor from the ending point (San Francisco’s Pier 41), beers to-go, wine, spirits, nor merchandise. (Feel free to buy merch and beers for home, but these will be your own expenses.)

Photo: Alameda from the Air

Photo: Lunch Cheers
Photo: Green Malt
Photo: San Francisco Skyline Sunset
Photo: Cellar Tour
Photo: Foeder Pour
Photo: Brewhouse Tour

During the Immersion Day, you won’t have to worry about anything. Rich has curated the itineraries, Rich has set up the appointments, and Rich leads the walking and transit routes, brings you to the breweries and restaurants, and handles settling all the bills. You just get to have fun tasting, learning, and immersing yourself in local beer culture!

Perfect for homebrewers, brewers, Cicerones, BJCP judges, beer geeks, or anyone looking to better understand beer. Prior beer knowledge is not required, but *curiosity about beer* is required!

Cicerone 10% discount:

Anyone holding the title of Certified Beer Server or higher within the Cicerone Certification Program is entitled to a 10% discount! Beer Immersions are fantastic learning opportunities, so Cicerone discounts are available for all his Immersions in Belgium, Germany, and the US.

CONTACT RICH
for Cicerone discount details!


Choose one of Rich’s SFBW events & buy securely via Paypal




Testimonials

from Rich’s Beer Immersions to Belgium and Germany



“What a treat to experience this Immersion tour with one of the very few Master Cicerones in the world! An incredible value!” – Dean S., Phoenix, AZ


“Rich got me out of my comfort zone and trying new beers that I would have never known I enjoyed. I really appreciate how approachable he is and I felt comfortable asking any questions.” – Michelle G., San Francisco, CA

“If you’re a beer enthusiast, do it. If you’re not a beer enthusiast, do it, and you’ll become one.” – Matty S., Los Angeles, CA


“We have been to Brussels before and this was far and away a much better beer experience. Rich is a clear expert and a fun travel companion. I can’t wait for our next Immersion.” – Curt G., San Francisco, CA

“A fascinating deep dive into historical beer styles with a backstage pass to the breweries that defined them.” — Erik G., Manchester, UK


“Rich ensured we stayed on schedule, was an indispensable translator, and more importantly was a fun guy to get to know while enjoying great food and beer.” – Matt & Kara W., Minneapolis, MN


“PARTY” DISCLAIMER

Rich Higgins Beer Immersions require responsible drinking. The Immersions are built around ample opportunity to drink and enjoy beer, with emphasis on learning about beer and immersing yourself in foreign cultures. The beer is meant to be enjoyed, not abused. Disrespectful or unsafe behavior will not be tolerated on Rich Higgins Beer Immersions. Beer Immersions are structured, educational, rewarding, and incredibly fun, but they are not “just a big party.”

10% discount for Cicerones® and Certified Beer Servers!

Hold a Cicerone® Certified Beer Server distinction or higher?
You’ll get 10% off your Immersion price!


Photo: Beer Journey Tasting Notebook and Guide

Beer Immersions are the best way to study and learn about beer! Plus, participants receive a free Cicerone® Beer Journey tasting notebook and guide.

Click here for more information about the Cicerone® Certification Program.

Photo: Beer Journey Tasting Notebook and Guide

(Beer Immersions are not affiliated with or endorsed by the Cicerone® Certification Program.)

CONTACT RICH
with any questions!




Rich Higgins Beer Immersions
San Francisco, CA, USA
Registered California Seller of Travel #2130300-40




Beer Immersions Travel Menu