Master Cicerone
Brewmaster
Certified Sommelier
Consultant
à la Bière
Bozeman, Montana
Master Cicerone
Consultant à la Bière


Beer Immersions Travel

Rich Higgins Beer Immersions Travel – Educational Beer Tourism to Europe
RICH HIGGINS BEER IMMERSIONS

Slideshow



SALE: Black Friday 20% discount on
2025 Beer Immersions to Europe!

Join me in the best beer cities in Belgium and Germany! Travel with a Master Cicerone and former brewmaster to taste and experience the best beers, restaurants and breweries as I bring you to my favorite places. Munich Oktoberfest is available, too! To redeem the discount, contact me by Monday 12/6/24 to let me know you’re interested, and then book your Immersions by 1/31/25.

(The Black Friday 20% discount is not stackable with the Beverage Industry 10% discount.)

Beer Immersions in Sept-Oct 2025!

Oktoberfest & Munich: Mon 9/29 & Tue 9/30/25
Oktoberfest & Munich: Wed 10/1 & Thu 10/2/25
Bamberg: Sat 10/4 & Sun 10/5/25
Cologne & Düsseldorf: Tue 10/7 & Wed 10/8/25
Brussels: Fri 10/10 & Sat 10/11/25

MIX & MATCH
Pick and choose to create your favorite itinerary of 1, 2, or more Immersions.

Above is my suggested calendar featuring my most popular Immersion cities. I’m happy to consider other custom dates, as well as my Immersions to Antwerp and Regensburg!

INDUSTRY DISCOUNTS
10% discounts for Cicerones, Sommeliers, WSETs, and employees of restaurants and beverage producers & wholesalers.

TEAM TRAINING & PERKS
Ask your employer to send you and your co-workers as employee training and appreciation!

SIGN UP NOW – AND SPREAD THE WORD!

If a minimum of 16 Immersion slots haven’t been filled 4 months in advance (5/29/25), I may have to cancel the trip, and all Immersion deposits will be refunded.

Contact me
to save your spot and ask any Beer Immersion questions!


WHAT’S A BEER IMMERSION?

Rich Higgins Beer Immersions are fun, educational beer trips. They’re equal parts European beer tours, short trips in and around regional beer cultures, and deep dives into important beer styles. As an American brewmaster and Master Cicerone, Rich has been making pilgrimages to Europe for beer travel and study for more than a decade, and you’ll feel like a local after he takes you to all his favorite restaurants, pubs, and breweries. With expertise and education, it’s more than a “beercation,” it’s a Beer Immersion!

Photo: Beer Immersion to Oktoberfest

10% discount available to Cicerones® and Certified Beer Servers, Sommeliers, WSETs, and employees of restaurants and beverage producers & wholesalers.


Photo: Group in the Het Anker brewhouse

Photo: Beer Immersion to Cantillon

Photo Gouden Carolus and Chicken

Click on the Beer Immersion for more information about it!


BRUSSELS IMMERSION (includes Pajottenland)

2 days for $849

  • Custom Dates Available! Minimum group size of 6 people and 2-month lead time. Contact Rich to request custom dates or inquire about being added to existing groups.
    • Likely meals, beers, visits, and tours: De La Senne, 3 Fonteinen Brewery & Restaurant, Cantillon, Oud Beersel, La Brocante, La Tana, A La Mort Subite, and more
    • Sights: Musée de la Gueuze, Grand-Place, Senne River, Kasteel Beersel, Halles St.-Géry, Cathedrals


    Photo: Oude Kriek


    ANTWERP IMMERSION

    2 days for $849

  • Custom Dates Available! Minimum group size of 6 people and 2-month lead time. Contact Rich to request custom dates or inquire about being added to existing groups.
    • Likely meals, beers, visits, and tours: Cafe Trappisten & Westmalle Abbey (no brewery access), Brouwerij Het Anker (Gouden Carolus beers), Hof Ten Dormaal, Billie’s Bier Kafetaria, Gollem, Beerlovers Bar, inVINcible, The Chocolate Line, and more
    • Sights: Grote Markt, Westmalle Abbey, Schelde River, Cathedrals


    Photo: Antwerp Cathedral


    MUNICH IMMERSION

    2 days for $849

  • Custom Dates Available! Minimum group size of 6 people and 2-month lead time (4-month lead time if visiting Oktoberfest). Contact Rich to request custom dates or inquire about being added to existing groups.
  • FYI: Oktoberfest 2024 runs Sept 21th – Oct 6th. (Click for more info.) Fridays, Saturdays, Sundays of Oktoberfest are intensely crowded, and offer a less enjoyable visit and limited mobility; Mondays-Thursdays are more enjoyable and offer more experiences to immerse in Munich’s beer culture.
    • Likely meals, beers, visits, and tours: Oktoberfest (in September), Starkbierfest (in April), Klosterbrauerei Andechs, Löwenbräukeller, Weihenstephan, Giesinger Bräu, Zum Augustiner Großgaststätten, Hirschgarten, Viktualienmarkt, and more
    • Sights: Beer Festivals, Biergartens, Marienplatz, Andechs Monastery, Cathedrals, Isar River


    Photo: Oktoberfest


    BAMBERG IMMERSION

    2 days for $799

  • Custom Dates Available! Minimum group size of 6 people and 2-month lead time. Contact Rich to request custom dates or inquire about being added to existing groups.
    • Likely meals, beers, visits, and tours: Heller-Trum (“Schlenkerla”), Spezial, Fässla, Mahr’s Bräu, Klosterbräu, St. Georgenbräu, Löwenbräu Buttenheim, Neder, Hebendanz, Weyermann Malting, and more
    • Sights: UNESCO World Heritage Old Town, Altes Rathaus, Michaelsberg Abbey, Cathedrals, Regnitz River


    Photo: dessert and beer


    COLOGNE IMMERSION (includes Düsseldorf)

    2 days for $799

  • Custom Dates Available! Minimum group size of 6 people and 2-month lead time. Contact Rich to request custom dates or inquire about being added to existing groups.
    • Likely meals, beers, visits, and tours: Cologne – Braustelle, Früh, Gaffel, Mühlen, Päffgen, Sünner, and more; Düsseldorf – Uerige, Füchschen, Schumacher, Schüssel, and more
    • Sights: Kölner Dom/Cologne Cathedral, Rhine River, Köln Innenstadt, Düsseldorf Altstadt


    Photo: Pouring Altbiers


    REGENSBURG IMMERSION

    2 days for $799

  • Custom Dates Available! Minimum group size of 6 people and 2-month lead time. Contact Rich to request custom dates or inquire about being added to existing groups.
    • Likely meals, beers, visits, and tours: Weisses Bräuhaus Schneider (“Schneider Weisse”), Klosterbrauerei Weltenburg, Brauerei Michael Plank, Kneitinger, Spitalgarten, Historiche Wurstküche, and more
    • Sights: UNESCO World Heritage Old Town, Weltenburg Abbey, Ferry down the Danube River, Cathedrals


    Photo: Regensburg Cathedral

    Photo: Pasta and beer pairing meal
    Photo: Group Bistro Dinner
    Photo: Brewery Tour in Lederhosen

    10% discount for Beverage Industry!

    Cicerones®, Certified Beer Servers, Sommeliers, WSETs, and employees of restaurants and beverage producers & wholesalers get 10% off.

    Beer Immersions are an amazing way to study and learn about beer, and they’re incredibly fun, memorable team building opportunities.

    CONTACT RICH
    for information or to sign up!


    Beer Immersions Travel Menu