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Beer Immersions in Sept-Oct 2025!
Oktoberfest & Munich: Mon 9/29 & Tue 9/30/25
Oktoberfest & Munich: Wed 10/1 & Thu 10/2/25
Bamberg: Sat 10/4 & Sun 10/5/25
Cologne & Düsseldorf: Tue 10/7 & Wed 10/8/25
Brussels: Fri 10/10 & Sat 10/11/25
Pick and choose to create your favorite itinerary of 1, 2, or more Immersions.
Above is my suggested calendar featuring my most popular Immersion cities. I’m happy to consider other custom dates, as well as my Immersions to Antwerp and Regensburg!
10% discounts for Cicerones, Sommeliers, WSETs, and employees of restaurants and beverage producers & wholesalers.
TEAM TRAINING & PERKS
Ask your employer to send you and your co-workers as employee training and appreciation!
SIGN UP NOW – AND SPREAD THE WORD!
If a minimum of 16 Immersion slots haven’t been filled 4 months in advance (5/29/25), I may have to cancel the trip, and all Immersion deposits will be refunded.
Contact me
to save your spot and ask any Beer Immersion questions!
WHAT’S A BEER IMMERSION?
Rich Higgins Beer Immersions are fun, educational beer trips. They’re equal parts European beer tours, short trips in and around regional beer cultures, and deep dives into important beer styles. As an American brewmaster and Master Cicerone, Rich has been making pilgrimages to Europe for beer travel and study for more than a decade, and you’ll feel like a local after he takes you to all his favorite restaurants, pubs, and breweries. With expertise and education, it’s more than a “beercation,” it’s a Beer Immersion!
10% discount available to Cicerones® and Certified Beer Servers, Sommeliers, WSETs, and employees of restaurants and beverage producers & wholesalers.
Click on the Beer Immersion for more information about it!
BRUSSELS IMMERSION (includes Pajottenland)
2 days for $849
- Likely meals, beers, visits, and tours: De La Senne, 3 Fonteinen Brewery & Restaurant, Cantillon, Oud Beersel, La Brocante, La Tana, A La Mort Subite, and more
- Sights: Musée de la Gueuze, Grand-Place, Senne River, Kasteel Beersel, Halles St.-Géry, Cathedrals
ANTWERP IMMERSION
2 days for $849
- Likely meals, beers, visits, and tours: Cafe Trappisten & Westmalle Abbey (no brewery access), Brouwerij Het Anker (Gouden Carolus beers), Hof Ten Dormaal, Billie’s Bier Kafetaria, Gollem, Beerlovers Bar, inVINcible, The Chocolate Line, and more
- Sights: Grote Markt, Westmalle Abbey, Schelde River, Cathedrals
MUNICH IMMERSION
2 days for $849
- Likely meals, beers, visits, and tours: Oktoberfest (in September), Starkbierfest (in April), Klosterbrauerei Andechs, Löwenbräukeller, Weihenstephan, Giesinger Bräu, Zum Augustiner Großgaststätten, Hirschgarten, Viktualienmarkt, and more
- Sights: Beer Festivals, Biergartens, Marienplatz, Andechs Monastery, Cathedrals, Isar River
BAMBERG IMMERSION
2 days for $799
- Likely meals, beers, visits, and tours: Heller-Trum (“Schlenkerla”), Spezial, Fässla, Mahr’s Bräu, Klosterbräu, St. Georgenbräu, Löwenbräu Buttenheim, Neder, Hebendanz, Weyermann Malting, and more
- Sights: UNESCO World Heritage Old Town, Altes Rathaus, Michaelsberg Abbey, Cathedrals, Regnitz River
COLOGNE IMMERSION (includes Düsseldorf)
2 days for $799
- Likely meals, beers, visits, and tours: Cologne – Braustelle, Früh, Gaffel, Mühlen, Päffgen, Sünner, and more; Düsseldorf – Uerige, Füchschen, Schumacher, Schüssel, and more
- Sights: Kölner Dom/Cologne Cathedral, Rhine River, Köln Innenstadt, Düsseldorf Altstadt
REGENSBURG IMMERSION
2 days for $799
- Likely meals, beers, visits, and tours: Weisses Bräuhaus Schneider (“Schneider Weisse”), Klosterbrauerei Weltenburg, Brauerei Michael Plank, Kneitinger, Spitalgarten, Historiche Wurstküche, and more
- Sights: UNESCO World Heritage Old Town, Weltenburg Abbey, Ferry down the Danube River, Cathedrals
10% discount for Beverage Industry!
Cicerones®, Certified Beer Servers, Sommeliers, WSETs, and employees of restaurants and beverage producers & wholesalers get 10% off.
Beer Immersions are an amazing way to study and learn about beer, and they’re incredibly fun, memorable team building opportunities.